Bailey Identity and Social Cognition Lab

How can we create a more inclusive, equitable society for all? 

When you think of a "person," who comes to mind? Does your language influence how you think about different social groups? If you think of an identity as biologically caused versus socially constructed, does that matter? Why do children and adults tell more stories about boys than girls? 

Led by Dr. April H. Bailey, the BIAS Lab investigates questions about social groups from a social cognitive perspective. 

Currently housed at the University of New Hampshire, the BIAS Lab is moving to the University of Edinburgh in 2024. ✈️

We study beliefs and biases about gender, race, sexual orientation, and other group dimensions. We also address concepts, essentialism, impression formation, nonverbal behavior, and power alongside applied consequences of social biases for psychological well-being, organizational leadership, legal decision-making, and fairness in AI. Our research has been featured in popular outlets including Scientific American and Psychology Today.

Research and Media Highlights

Lab News